AdSense turned 10 years old today. That 10 years has taken it from a cool experiment in figuring out the best ways to earn money on the nascent web to an enormous project that accounts for about a third of the revenue of one of the most successful companies in the world.
The web is such a central part of many of our lives now that I like to be reminded occasionally how new it really is. This one is a particularly notable reminder for me: of the 10 years that AdSense has existed, I’ve worked on it for four; and I work with several people who have been on the project for more than half of its lifetime. I couldn’t hope for a better team to work with.