Merlin Mann: Making stuff for the Internet

A quote from Merlin Mann:

It seems like people start out with the idea that they are going to make stuff for the Internet and then they kind of figure out what the content is gonna be. This is not dissimilar from what I’m doing.

How true is this of almost any of us on the Web? We’ve pushed ourselves up onto the stage and now we’re standing about wondering what it was we were so desperate to talk about.

The quote comes from The Merlin Show, episode 19.